DESIGNS &    Photography

Whitney Green


Logo, Packaging and Advertising Campaign


For a marketing and branding course we were asked to choose a company for which to create a logo, packaging solution, and an advertising campaign. I love cupcakes (yum!) so the choice for a local cupcakery, Cake, was the perfect choice!


Cake is a boutique bakery that is known for delicious cupcakes with a whimsical elegance. My concept was to play up the bakery's specialization of cupcakes by calling attention to the versatile "a" in their name.  The wrapper color changes depending on the flavor of the cupcake.

I created a series of magnets (with contact information) that represent the different flavors available. The new packaging allows for the company to market themselves with a reusable product reminder.

Series of advertisements using the new branding identity.

All images & content © 2013 Whitney Green.  All rights reserved.